Some Misconceptions about the Proximity Marketing Industry. 

There are competitors making some outlandish claims in attempts to get clients.

First, Geotargeted Proximity Marketing and Geofencing are Dying. See the Critical Announcement below.

Next, we'll examine in further detail the claims these companies are making in an attempt to gain market share and take your money.


We saw this coming a year ago so we shut down AppSAVE® which was a pretty good app. The problem is Folks Will Not download an App. 

Google says Apps are Dying.

appSAVE®

Critical Announcement

APPLE just made an announcement that has ALL the GeoTargeting and GeoFencing companies scrambling.

Apple was first to listen to the consumer that complained about those pesky pop-up ads. Beginning with their software update in iOS 14.5 is the roll out of App Tracking Transparency (ATT), which requires developers to disclose their privacy practices within the App Store while simultaneously allowing users to opt in or out of data sharing (via their IDFA) on a per-app basis.

The second change requires a single button only option when requesting access to location data prior to the iOS prompt. This request - otherwise known as an onboarding screen or splash screen - gives users the ability to click and block location based ads which have been a Major source of complaints from users for years.
(We saw this coming a year ago which is why we dropped GeoFencing Systems.)


Android will no doubt follow suit very shortly. Folks have had enough of those constant pop-ups and finally the major players are listening to the consumer.

  • Apple is putting the breaks on the Spam Pop-up ads. 
  • Google had already done this by shutting down Google Nearby.
  • Android will certainly follow suit and more than likely followed by Windows.
  • Companies are finally listening to the consumer and it's the beginning of the end to Forced Pop-up Location ads.

Back to the Claims made by these companies.


1. Our system Does not require an opt in. Messages are automatic without the user doing anything. 

2. Our system finds their phone when it's in range and sends the message.

3. Messages are displayed as banner ads on over 600,000 websites and apps.

#1. No Opt-in required.
Remember Google Nearby? That didn't require an opt-in either and Google ended up making the decision to shut it down rather than fight all the class action Law Suits that were coming at them. Do you actually think the companies making these claims are bigger than Google?

Just look at all the apps currently being developed to BLOCK these ad-blast companies. Do you like it when YOU get blasted with ads you didn't subscribe to?
Go ahead and Google VPN (Virtual Private Network) or popup blockers. People are simply sick and tired of these unsolicited ads constantly hitting their PC or Mobile Device and they are willing to pay in order to have it stop. Companies that develop the VPN's and pop up blockers are doing very well right now and all of them are growing.  

Folks are looking for ways to Filter Out the Noise, that constant blast of ads.
We give them a way to get What they want, When and Where they want it.

#2. Our system finds your phone.
How do you think those ads hit your phone? Whenever you visit a website that little Cookie warning pops up. When you agree to continue you are agreeing to be Spammed. In fact, the Federal Government now mandates that any company using Cookies to capture information MUST disclose this.
Folks are on to this game and the % who refuse the cookies is growing. 

Folks HATE those pop-up ads and will go to great lengths to block them. As mentioned above, just Google pop-up blockers, see for yourself.

#3. Displayed as banner ads on over 600,000 websites and apps
Here's a thought, ask them to name a thousand or so sites, or even a hundred. Shouldn't be too hard since they claim over 600,000. They will have an excuse or some double talk. The dirty little secret is the end user Must be on a website for these ads to pop-up, it must be one of the sites they work with, and the user must agree to be spammed.
To get around this many of these companies will even try to add these pop-up's to sites without permission and there are some serious growing legal issues in that regard. In the direction this is heading, YOU could be liable because it was YOUR ad that popped up.
> These systems are nothing more than a Phishing deal and if you don't know what that is you might want to do some research.
> Most of these companies SELL your captured information to other Spammers. 

Data Breach?
We WILL NOT link to any outside sites because that simply invites even more SPAM and a much higher risk for a data breach.

Maybe you have tried "GeoFencing" and as most folks discover, it doesn't live up to the hype. 
There are really only two ways to do this, either the three points above or with an app that the consumer needs to first download and install.

We addressed the three points above already, and as far as apps, we have a whole section on that as well. Even Google says apps are dying.
Google Video on Apps

Also, every time Android or Apple make a change, the apps must be redone and the client pays again. This one of the reasons their monthly fees are so high.

And when we mentioned larger corporations use this, go ahead and get a price from one of these firms. First of all, just getting a price is difficult as they need to get you into a presentation where they can SELL you on the idea.
And when you do, it's readily evident why they won't give you a price up front. You will pay a minimum of $1,000 a month and that's if you take an annual contract!

A few years back Samsung, the worlds largest cell phone manufacturer, made the statement that they were going to build the ability to automatically receive messages directly into the phone without any sort of opt-in mechanism.

The FTC Said No you Won't. If you put that into your phone you won't sell any in the USA.
Companies who try and circumvent the rules, like the 3 points above, are living on borrowed time, and frankly they know it.

Just below are some additional points.

Mostly Hype.

Most of the companies in the Geotargeting space have systems that are are severely lacking so they employ slick Marketing tactics to dress it up.  Pretty much EVERY Competitor was affected by the demise of Google Nearby. Since then they have been clawing and scratching, trying to circumvent the rules and find a way to continue their process of blasting out ads to everyone.
They just don't understand that the Customer needs to decide, not them.

No User Control, One of the Most Important Points.

The 'Blast Out' approach never works. In the case of the pop-up ads, folk will eventually find a way to block them.
In the case of apps, anyone who uses their system or downloads their app gets Constantly Bombarded with messages. As you saw above, this is what caused Google to shut down. To summarize, the Shotgun approach ALWAYS results one of two outcomes: 
Uninstalling the App or Filing a Complaint, and many times Both.

Costs...Nobody Beats our Price

Here is an area where we truly Excel.
We can supply a functional business link, ScanOfTheDay™ or Touchlessconnect™ system for an entire month of unlimited use for what the local newspaper charges for just One Day of a small, classified ad.
If that doesn't convince you, go ahead and get the pricing from the competition.
Another major factor is they usually charge by the connection. You know, the old "Plan A for up to 50 connections," "Plan B for up to 200 connections," etc.
Our system works for the service, not the number using the service. It doesn't matter if 5 or 50,000 folks are connecting in a given area.
Many of these companies sold their systems to organizations to communicate in large gatherings like a Football game or Convention. They ALL had issues because of bandwidth and mobile connection issues. When 20 folks connect, no problem. But when it gets higher, like 50, the system starts kicking folks out.

Not all Customer Loyalty Systems are Equal

Most are antiquated systems converted over from other programs and many require additional hardware and a separate app. Those Stamp systems and Loyalty Kiosks are a total disaster. Again we are back to the hardware issue. Just more money to tie up in inventory and hardware issues to deal with.
Our TouchlessLoyalty™ system has Ten Times the power and features of Any program out there, period.

Contact Us
© 2021  Smarter.Marketing™ - All Rights Reserved